Director of Client Relations

If Avenue had a resident expert in both client care and obscure music trivia, it would unquestionably be Terry Rhodes. As our Director of Client Relations, Terry leads the team responsible for building strong partnerships, crafting contracts, and managing the people-facing heartbeat of the business. Since 2018, he has become Avenue’s unofficial translator of client needs—providing clarity when clients struggle to put their ideas into words.

Terry’s path into the AV world came from growing up in ministry as a lifelong musician. (When you’re around sound gear long enough, people just assume you know what every cable does.) After managing more than a thousand ministry-related projects, he brings decades of relational experience and a strong ability to understand client needs clearly.

While Terry loves the people side of the job, he’s equally delighted by the nerdy bits—clean visuals, distraction-free environments, and technology that quietly elevates a moment instead of stealing the spotlight. Outside the office, he splits his time between pickleball (playing and instructing), golf, audio mixing, landscaping, and making music. Known for playing just about every instrument, Terry’s trademark sound is the B3 organ.

Originally from the Midwest, Terry moved to the Carolinas 33 years ago for an operations role and has stayed rooted ever since. At home, he and his spouse of 20-plus years enjoy life with four daughters, 10 grandchildren, and a pair of toy poodles. And while Terry can instantly recall lyrics and facts from his youth, he’ll freely admit he sometimes forgets why he opened the refrigerator in the first place. It’s this mix of expertise, humility, and humor that makes Terry an anchor for both our clients and our team.